The sharp eyes over at Club Lexus have spotted a badge change on 2011 Lexus models sold in the USA.
After spending twenty years on the trunk lid of every Lexus made(except the first year or two for those who remember), the LEXUS name badge has been removed, leaving the Oval-L as the sole brand identifier
Considering that Lexus has been the top-selling luxury car brand in the USA for a full decade, it’s safe to say the Oval-L logo has reached the level of recognition necessary to omit the brand name. It’s a subtle change, to be sure, but it also stands as an notable step in the evolution of the brand in the United States
