Thursday, April 15, 2010

Lexus Sets Precedent for the Industry

Based on an interview with Jeremy Anwyl, CEO of Edmunds.com, the Los Angeles Times reported Wednesday that Toyota’s quick action to stop sales of the 2010 Lexus GX 460 temporarily while investigating an issue identified by Consumer Reports "is expected to set a precedent for other auto manufacturers who find themselves in similar situations." The article quoted Anwyl as saying that "to do otherwise would prompt consumers and regulators to remember Toyota's response and ask ‘why they aren't doing it too.’"


Toyota announced its decision about the GX 460 within hours of Consumer Reports releasing its findings and has begun a detailed technical investigation of the issue.

In addition, Toyota announced today it has suspended sales of the GX 460 in all markets, has stopped production of the vehicle for several days and, to reassure consumers, has begun new safety tests on all of its sport-utility vehicles worldwide.

According to Reuters, NHTSA Administrator David Strickland, speaking to reporters at an industry forum in Detroit today, said that Toyota has been "incredibly forthcoming" in its handling of the GX 460 issues. Reuters noted that Strickland said there has been a "change in level of response from Toyota" after recent issues.


http://www.blogger.com/www.toyotanewsroom.com.