Thursday, March 25, 2010

Actions Speak Louder than Words

"Actions Speak Louder than Words”

“Many consumers tell us over and again that they believe Toyota has been over-scrutinized and that they remain very confident in the safety of our products – as are we,” wrote TMS Vice President Michael Rouse in a new public posting on the Toyota USA Newsroom web site.

Describing the steps that Toyota has taken to make things right, Rouse wrote that, “Actions speak louder than words,” noting that the company and its dealers:

· Made more than 1.5 million combined recall repairs; (I'd like to see any other manufacture do so well and so quick)

· Launched an independent external review of vehicle
electronics; (when was the last time Detroit did that? or will? Never)and

· Continue to make fundamental changes to the ways the company
operates to be even more responsive to customers.

In addition, Rouse noted, “There has been a great deal of confusion, speculation and misinformation about our recent recalls – much of it in the media or as a result of unsupported claims about ‘unintended acceleration’ caused by our electronics,” Rouse explained. This is a complex issue, he wrote. Echoing a theme in a number of recent press reports and opinion columns recently, “Rushing to judgment on the basis of unfounded theories is a disservice.”

To read Michael Rouse’s complete posting, please click on

http://pressroom.toyota.com/pr/tms/our-point-of-view-post.aspx?id=2837