As a follow up to his March 3, 2010 article, Roy Exum claims that Toyotas greatest strength is not the simple fact that the company makes what many believe are the safest and most reliable cars in the world. Instead, he is convinced that Toyota's greatest "trump card," the one thing that will determine a brilliant rebound and further solidify its position as the largest automobile manufacturer in the world, is its people.
Quotes from the story:
I am convinced Toyota has been wronged, this despite acknowledging evidence there have been issues with gas pedals, floor mats, transmissions, leaky oil lines or whatever.
[People] urged me to "Buy American," to not overlook the valiant efforts General Motors is making and Ford's recent triumphs. I heartily agree, but, in my way of thinking, when 175,000 Americans are employed each day by Toyota and the company continues to invest literally billions of dollars in our nation, only a fool - or a misguided member of Congress - would fail to recognize such a significance.
http://chattanoogan.com/articles/article_170444.asp